Social presence was considered an effective tool for only Business to customer firms. However, recent years have shown that it has become one of the pillar tools used in marketing for Business to business professionals services. Despite having a longer reach, many law firms have been cautious about adopting it. Perhaps the reason why law firms are not adapting to social presence is because of the fear of compromising client’s confidentiality. So, if social networking for law firms is equivalent to exposing client’s confidentiality, then is there a reason left? Why should firms consider investing in a presence on larger social networks?
These concerns are practical, but looking from only one perspective, law firms are overlooking the lucrative opportunity to boost their Business. In fact, while having conversations with different firms, we have concluded that the law firms who have overcome these fears and concerns hold a competitive advantage.
Why Should Firms Consider Investing In A Presence On Larger Social Networks?
With the fear of exposing their client’s confidentiality, law firms have always offered their negligence towards expanding their social networks. However, with the immense popularity of the and growing consumer industry, law firms have now started recognizing the potential of expanding their social domain.
A recent study shows that more than 90% of law firms use social media presence to boost their Business. Out of those, 70% have accepted the fact that social media marketing is one of their pillar marketing strategies.
With that being said, we have put up a guide to let people know – why should firms consider investing in a presence on larger social networks?.
Let’s dive right in.
1. Create Brand Awareness
People are spending more time on social media. In fact, if we narrow down the amount of time, on average, an individual spends almost three hours scrolling down the social media news feeds. And these numbers were before the pandemic. So, you can guess how effective social media networks have become in 2021.
Hence, having a strong social presence is all you need to give your Business much-needed push. It will not only spread your brand’s message to the right audiences and will increase your brand’s awareness.
2. Engage Your Audience
Today, people use social media for almost everything. If there is the latest news, you will first find that news on social networks and then on the news platforms. This shows that to what extent audiences like to engage on social media platforms.
This one nature makes the social media platforms far more valuable and gives a clearer answer to – why should firms consider investing in a presence on larger social networks?. Law firms can use the platforms to engage with their audiences giving free consultation and eventually converting them into paying customers.
3. Attract Prospective Clients
Social networks are highly lucrative for customers centric businesses. If law first can have a strong social presence, it can attract new potential clients.
According to the American Bar Association, 35% of law firms that use social media have been able to gain new clients.
4. Boost Your SEO Efforts
While social signals are not a direct ranking factor on the search engine result page, there is certainly a correlation between improved social presence and improved SERPs rankings.
On the contrary, Google keeps on bringing in dynamic content such as social feeds, which signifies that a strong social presence plays a role in healthy SERPs rankings.
5. Establish You As Industry Expert
Social media platforms play an important role in establishing yourself as an industry expert. It lets you place your thoughts and views in front of others and allows showcasing your expertise.
You can use social networks to share valuable information to your audiences and boost your authority and credibility over your niche.
What Type Of Audiences Can Be Reached Online?
Today, the world has gone digital. This has made the digital world more diverse than ever. You can find all types of audiences online. Hence, you must target only relevant audiences.
Audiences are often classified by the followings:
Depending on what kind of legal services your law firm is offering, your audience type will vary. For instance, if your law firm handles divorce cases, your potential audiences will be adults and intending to get divorced.
Hence, optimizing your social networks for audiences will give you mostly irrelevant leads. Try optimizing your social presence according to your audience’s persona.
Social Media Statistics
What? You are still not convinced! Here are a few valuable statistics that give insight into – why should firms consider investing in a presence on larger social networks.
- Total social media users: 3.5 Billion.
- Users spend almost 3 hours on Social Media Platforms.
- 73% of marketers keep Social Media Marketing as its pillar strategy.
- 71% of customers had positive experiences with brands on Social networks.
- 49% of consumers depend on Social Recommendation on Products.
- 96% of consumers seek legal advice after reading online reviews.
- 57% of clients look for lawyers by themselves.
- 33% of people rely on SERPs to select Law Firms.
The Closing Argument
As you can see, there are tons of opportunities that give your several reasons as to “why should firms consider investing in a presence on larger social networks?”.
However, you need to understand that social media is a wild jungle with uncertainties at every step. To cope with the social network’s dynamic nature, learn the basics and then start your venture.