Social presence was once considered an effective tool for only business-to-customer firms. However, recent years have shown that it has become one of the pillar tools used in marketing services for business-to-business professionals. But the question remains: Why should firms consider investing in a presence on larger social networks?
Despite having a longer reach, many law firms have been cautious about adopting it. Perhaps the reason why law firms are not adapting to social presence is because of the fear of compromising client’s confidentiality.
So, if social networking for law firms is equivalent to exposing client’s confidentiality, then is there a reason left? Why should firms consider investing in a presence on larger social networks?
These concerns are practical, but looking from only one perspective, law firms are overlooking the lucrative opportunity to boost their business.
In fact, after speaking with different firms, we have concluded that the law firms that have overcome these fears and concerns hold a competitive advantage.
Why Should Firms Consider Investing In A Presence On Larger Social Networks?
With the fear of exposing their client’s confidentiality, law firms have always offered their negligence towards expanding their social networks. However, with the immense popularity of the growing consumer industry, law firms have now started recognizing the potential of expanding their social domain.
A recent study shows that more than 90% of law firms use social media presence to boost their business. Of those, 70% have accepted that social media marketing is one of their pillar marketing strategies.
That said, we have put up a guide to explain why firms should consider investing in a presence on larger social networks.
Let’s dive right in.
1. Create Brand Awareness
People are spending more time on social media. In fact, if we narrow down the amount of time, on average, an individual spends almost three hours scrolling down social media news feeds.
These numbers were before the pandemic. So, you can guess how effective social media networks have become in 2024.
Hence, having a strong social presence is all you need to give your business the much-needed push. It will not only spread your brand’s message to the right audiences but also increase your brand’s awareness.
2. Engage Your Audience
Today, people use social media for almost everything. If there is the latest news, you will first find it on social networks and then on news platforms. This shows to what extent audiences like to engage on social media platforms.
This one nature makes social media platforms far more valuable. It gives a clearer answer to the question of why firms should consider investing in a presence on larger social networks.
Law firms can use the platforms to engage with their audiences, giving free consultations and eventually converting them into paying customers.
3. Attract Prospective Clients
Social networks are highly lucrative for customer-centric businesses. If law firms can have a strong social presence, they can attract new potential clients.
According to the American Bar Association, 35% of law firms that use social media have gained new clients.
4. Boost Your SEO Efforts
While social signals are not a direct ranking factor on the search engine result page, there is certainly a correlation between improved social presence and improved SERP rankings.
On the contrary, Google keeps on bringing in dynamic content, such as social feeds, which signifies that a strong social presence plays a role in healthy SERP rankings.
5. Establish Yourself as an Industry Expert
Social media platforms are important in establishing yourself as an industry expert. They allow you to share your thoughts and views with others and showcase your expertise.
You can use social networks to share valuable information with your audiences and boost your authority and credibility over your niche.
What Type Of Audiences Can Be Reached Online?
Today, the world has gone digital, making it more diverse than ever. Since you can find all types of audiences online, you must target only relevant audiences.
Audiences are often classified by the following:
- Age.
- Gender.
- Income.
- Education.
- Locations.
- Interests.
- Intentions.
Your audience type will vary depending on what kind of legal services your law firm offers. For instance, if your law firm handles divorce cases, your potential audience will be adults who intend to get divorced.
Hence, optimizing your social networks for audiences will give you mostly irrelevant leads. Try optimizing your social presence according to your audience’s persona.
Social Media Statistics
In case you are not yet convinced by what we have pointed out, there’s more to offer! Here are a few valuable statistics that give insight into – why firms should consider investing in a presence on larger social networks.
- Total social media users: 3.5 Billion.
- Users spend almost 3 hours on Social Media Platforms.
- 73% of marketers keep Social Media Marketing as its pillar strategy.
- 71% of customers had positive experiences with brands on Social networks.
- 49% of consumers depend on Social Recommendations on Products.
- 96% of consumers seek legal advice after reading online reviews.
- 57% of clients look for lawyers by themselves.
- 33% of people rely on SERP to select Law Firms.
Advocacy and Awareness for Housing Rights Through Social Media
With substantial power on social media, firms can help Indian immigrants experiencing housing struggles in the USA.
Firms must first establish clear goals for their social media campaigns. Whether to help people find homes, to understand their rights, or to advocate for policy changes, all their actions were directed— they had a specific target.
Understanding the audience is crucial. Firms should identify which social platforms Indian immigrants use most and share content there.
Firms can directly help those in need by posting useful information about housing rights and rental advice in these spaces.
It’s also beneficial to share real stories of Indians who have successfully settled in the USA, as these narratives provide both guidance and reassurance to newcomers.
Collaborating with influencers who are trusted by the Indian community can amplify the message. These influencers can reach a wider audience and lend credibility to the campaign.
Visual content like images and videos can also make a big impact. They grab attention and are more likely to be remembered and shared.
Engaging with the media is another effective strategy. By getting local newspapers and TV stations to cover the social media efforts, firms can raise broader awareness about the housing issues faced by Indian immigrants.
Lastly, it’s important for firms to listen to the community. Responding to questions and feedback makes the campaign more interactive and can lead to improvements.
Through these steps, firms can make a significant difference. They can help Indian immigrants feel more at home in the USA and advocate for changes that make the housing market more accessible and equitable.
Social Media as a Tool for Cultural Sensitivity
Another reason firms should consider investing in a presence on larger social networks is that social media is a powerful way for companies to show they care about the different cultures and problems people from India might face when they move to the USA.
First, companies can use social media to learn and show respect for Indian culture. They can post about Indian festivals, share stories of successful Indian immigrants, and even give tips in Hindi or other Indian languages. This shows they understand and value the Indian way of life.
Secondly, social media is amazing for learning about the real estate market in the USA, and the USA housing market is a mystery for people from other countries.
If you are a real estate company, you can make basic explainer videos or write articles explaining the process of renting an apartment, what a mortgage is, or how to interact with landlords. They can warn people of which scams not to respond to, with any immigrant not aware of.
Another big problem is discrimination. Sometimes, Indians might not get a house because of their name or where they come from. Companies can advocate for them by discussing these issues on social media.
They can tell stories of discrimination and ask for fair treatment for everyone. This can help change people’s minds and make the housing market more welcoming for Indians.
Lastly, companies can use social media to connect Indians with helpful resources. They can share contacts for lawyers, guides on tenant rights, or lists of friendly neighborhoods. This kind of information can make a huge difference for someone trying to find a home in a new country.
This is Why Firms Should Consider Investing in a Presence on Larger Social Networks
As you can see, there are tons of opportunities, which gives several reasons why firms should consider investing in a presence on larger social networks.
By doing all this, companies can show they really understand and support the Indian community. They can help make the journey of moving and living in the USA a little easier for Indians and, at the same time, build trust and a good name for themselves.
However, you need to understand that social media is a wild jungle with uncertainties at every step. To cope with the social network’s dynamic nature, learn the basics and then start your venture.
